The role of electronic public relations advertisements in instilling positive social values among students of Dhi Qar University

Abstract

The study aims to identify the role of electronic public relations advertisements in instilling positive social values among students at Dhi Qar University, in light of the increasing expansion of the use of digital media and social media platforms within the university environment. The importance of the study stems from the growing impact of electronic advertisements as a communication tool capable of directing behavior and promoting social values among university youth.
The study seeks to reveal the nature of the content presented by electronic public relations advertisements and the extent of their contribution to promoting values such as cooperation, belonging, tolerance, respect, and social responsibility among students. The study also addresses the level of student interaction with these advertisements and the degree to which they are influenced by them in their daily lives.
The survey method was adopted as the most appropriate approach to study the phenomenon and analyze its dimensions, through the use of a questionnaire tool to collect data from a sample of Dhi Qar University students. The study concluded that electronic public relations advertisements play an influential role in enhancing social awareness among students, due to their rapid spread, interactivity, and ability to deliver communication messages in attractive and effective ways, which contributes to consolidating many positive values within the university community.